Dr Richa Arora has completed her B.E (Environmental), M.Sc. (Environmental), MBA, M.Phil (Marketing), Phd. (Marketing) and UGC- NET and JRF.
As a Professor of Marketing, Dr. Richa has more than 16 years of academic, research, institutional and administration expertise. Her experience spans four universities and multiple local and international institutions, boards and task teams. Her professional involvement in institutions has always been defined by three distinct engagements: the contest of ideas; their translation into actionable initiatives; and the building of institutions.
Dr Richa has held eminent positions in a number of premier national and international organisations such as Symbiosis International University and University of Seychelles, dealing with administration and higher education in particular. She has published 2 books on Marketing, 11 papers in International Journal, 15 papers in National Journal and edited 3 books. She has served on many advisory committees and panels sponsored by governmental and professional organisations.
She was the Principal Investigator in two major research projects funded by CSIR and AICTE and Co Investigator for a couple of UGC sponsored projects. She has successfully organized nine academic events, which include seminars, workshops and international conferences. Besides her illustrious academic and research exposure, she gained rich experience in administration by occupying important administrative positions.