Digital marketing has always been an evolving sector. The practices followed in 2010 is not just mundane, but outright obsolete in 2020. So, it is nothing but a surety that five years down the line the norms of today will be long forgotten.
And Covid-19 has only helped in speeding up the changes in digital marketing. So what has changed or what will change? Let’s find out.
Artificial Intelligence (AI)
AI in digital marketing can analyze data and predict consumer behavior. AI will soon be in charge of content creation, e-mail personalization, e-mail marketing, product recommendations and e-commerce transactions. Many big organizations have already implemented AI, but smaller organizations will soon turn to it post Covid-19 because of its monetary and operational advantages.
Chatbots are already powering 85% of customer service communications, and as per reports more and more companies are implementing chatbots in sales and customer service. Customers too prefer chatbots because they are prompt, patient and available 24/7. It is estimated that by the year 2022, chatbots will account for around $8 billion of business.
What is it? It is the use of AI to automate media buying and targeting it to specific consumers. Digital display ads will soon be done via programmatic advertising.
Video marketing has and will always be pivotal in digital marketing because of high engagement and conversion rates. And video marketing is no longer restricted to YouTube as live broadcast on Facebook, Instagram and LinkedIn are utilized by marketers in crafty ways. Another avenue for marketers are mobile apps such as Tik Tok and Cheez.
Websites with video content are 50 times more likely to drive organic traffic. Furthermore, video content can be refurbished in different formats. For instance, video transcriptions can be uploaded to blogs, directly uploaded to Facebook page, and its audio can be used for a podcast episode. In fact, the word ‘Video’ in e-mailers is known to increase click through rates. The post Covid-19 world will see more emphasis on video marketing.
Social Messaging Apps
Messaging apps are the best medium for direct digital marketing as customers prefer personalized messages that they can read at their own convenience rather than be bothered by unsolicited calls from marketers. With over 1.6 billion active users on WhatsApp and 55 billion messages (1.3 billion users on FaceBook Messenger and 10 billion messages) being sent in a day, it only makes sense to direct ads and messages to customers using this medium.
Having business presence on a messaging app helps cultivate contact, give support, boost sales, and deliver information. With more and more people working remotely, this form of marketing will gain traction.
Other Search Engines
Too long has digital marketing relied on Google and sometimes Bing. And rightfully so. Even today, 92% of web traffic originates from Google. But with growing concerns of privacy, people are opting for alternate search engines such as DuckDuckGo, Qwant, and Metager. The searches on DuckDuckGo, for instance, has surpassed the one billion mark. Going forward, the focus of marketers will not be limited to one search engine behemoth.
Searches per day
Would you believe it that neuromarketing has been around for a decade? Well, it's popularity has been rising amongst marketers. Simply put, neuromarketing is the application of neuroscience in marketing. It uses brain activity measurement to enhance sales and brand recall. Something as simple as the fonts used for advertising can be optimized using neuromarketing. Marketers are likely to tap into this science for optimized delivery of ads and improved conversion.
Digital marketers need to constantly keep updating themselves with the latest trends to stay on top of competition. These are few of the post Covid-19 trends that digital marketers need to include in marketing strategies henceforth.