How many Digital Marketing modules can you name? Three, five, seven? Rest assured, there are more than you can count on your fingers. Digital Marketing is a skill that is not restricted to any particular profile; in fact, it is a skill that everyone one should know about, because everything is digital nowadays. Digital Marketing is the most sought-after skill with limitless growth opportunity and good remuneration.
So, let’s understand the different modules of Digital Marketing. (We will also check whether the Certificate course in Advanced Digital Marketing offered at Regenesys includes these modules)
Website Design and Planning
Although website design is not an inherent part of Digital Marketing, no website can be designed without creative inputs from the Digital Marketer. Even the most aesthetically appealing website will be futile if it is functionally inferior. Websites can be created with a click of a button with the help of several tools and basic understanding of HTML and CSS.
(Will Website design and planning be covered at Regenesys? YES.)
Social Media Optimization
Social Media is a great way for businesses to build brand, increase visibility and grow sales. Social Media optimization is done to increase website traffic and also encourage visitors to share and like links, pages, creative and campaigns. This is done with the help of several tools and techniques.
(Will Social Media Optimization be covered at Regenesys? YES.)
Social Media Marketing
Websites and businesses can promote products and services and increase brand awareness with social media marketing. In this module one gets to learn about several social media platforms, as well as the content creation and branding tools for social media.
(Will Social Media Marketing be covered at Regenesys? YES.)
Social Media Advertising
This is the paid advertising segment of social media and one gets to learn about the paid services of different channels. Budgeting, budget allocation and calculating ROI are some of the common goals one gets to learn here.
(Will Social Media Advertising be covered at Regenesys? YES.)
General information, products and services and offers can be emailed at once to several potential consumers using specific tools. One gets to learn about designing an email campaign, the tools to send and measure the email campaign, and ways to increase click through rates.
(Will Email Marketing be covered at Regenesys? YES.)
Perhaps the most important aspect in Digital Marketing, content marketing entails planning, creating, publishing and distributing content. Content can mean blogs and articles, images and infographics, and videos and podcasts. Content is the means of communication that a business provides the consumer.
(Will Content Marketing be covered at Regenesys? YES.)
Search Engine Optimization
Increasing website traffic and ranking the site on search engines organically is the primary goal of a SEO. Ensuring that the content created by the website is seen by the visitors is the responsibility of an SEO.
(Will Search Engine Optimization be covered at Regenesys? YES.)
Search Engine Marketing
Organic growth through SEO takes time, but search engine marketing (SEM) gives instant results. SEM primarily focuses on paid marketing and advertising, and lead generation for businesses.
(Will Search Engine Marketing be covered at Regenesys? YES.)
Nowadays, everything is done on mobile, so marketing strategies should also focus on mobile phones. Delivering advertisements, products and services, designing mobile friendly versions of websites are part of mobile marketing.
(Will Mobile Marketing be covered at Regenesys? YES.)
Digital Marketing is incomplete without understanding analytics. Different platforms have its own analytics tools which can be used to gauge the success of marketing initiatives. Analytics are also important in targeting advertisement to specific audience to improve the reach.
(Will Analytics be covered at Regenesys? YES.)
Even this is not an exhaustive list of Digital Marketing modules, but it has covered most of the important modules. Every module plays a big role in the overall digital marketing strategy. A complete understanding of how each module operates will ensure a bright career in Digital Marketing.